
This Is for You If…
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You want your business to stand out more
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You’re not getting the results you hoped for
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Your templates and cheap help still feel “off”
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You want your brand to be professional and profitable
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You’re not quite ready for a full agency—but you still want high-level clarity

The BrandCrafting Starter Kit Includes
Designer Check List
Gives you red flags to watch out for and questions to ask to find the right designer.
Brand Avatar Worksheet
Identify exactly who you’re talking to and what matters to them
Messaging Blueprint
Nail your elevator pitch, tagline, and brand promise
Visual Style Checklist
Helps you make sure your images, visuals, and messaging are consistent
You need a brand that feels "right"
You started it because you believed in something. You knew you could help people. You had a vision. But without the right words, visuals, and strategy behind you, that vision stays trapped in your head—not in your customer’s heart.
The BrandCrafting Starter Kit was built to change that.



Your Brand Looks Okay—But It’s Not Working
If you’ve been in business for a while, you probably already have a logo. Maybe a website. Maybe even a color palette you pulled from Canva. But if you’re being honest, something’s off.
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You’re attracting the wrong kinds of clients
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Your messaging feels generic or disconnected
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You feel invisible in a sea of competitors who all look and sound the same
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You’re tired of tweaking things and still not feeling proud of your brand
That’s not a design problem. It’s a clarity problem.And the longer you stay unclear, the more business you lose—whether you realize it or not.
Strategy First.
Design Second. Always.
Most branding tools focus on the surface—logos, colors, fonts, but those things don’t matter if you don’t know what you stand for.
The BrandCrafting Starter Kit flips that script.
We start with your why, your message, your audience—and then we show you how to express it visually with intention.
When you get this right:
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Your marketing clicks into place
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Your confidence grows
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Your audience starts feeling your value—and buying because of it





