The end of the year is a natural time for reflection and planning. As a small business owner, you’re probably thinking about your goals, strategies, and ambitions for 2025. But before you get too far, here’s a question that can transform the way you approach the new year:
“What’s the one thing I can do in 2025 to make the biggest impact on my business?”
This single question helps you cut through the noise, prioritize what truly matters, and focus your energy on the actions that will drive real results. Here’s how to use it to set yourself up for success in the coming year.
Step 1: Reflect on 2024
Before you can identify your “one thing,” you need to understand what’s working—and what’s not.
Ask Yourself:
What were my biggest wins this year?
What challenges held me back?
Where did I invest time or money that didn’t pay off?
Example:If a specific marketing campaign brought in a lot of new customers, consider doubling down on similar efforts. If you struggled to maintain your social media presence, your one thing might be creating a more sustainable strategy.
Step 2: Identify Your Biggest Opportunity
Your “one thing” should address an opportunity or challenge that has the potential to make a significant difference in your business.
Focus Areas to Consider:
Customer Experience: What can you do to create a memorable, seamless experience for your customers?
Branding: Is your branding clear and compelling, or is it time for a refresh?
Consistency: Have you been consistent in your marketing, messaging, or follow-ups?
Growth: What’s the one growth opportunity you’ve been putting off?
Example: If customers frequently ask about a service you don’t currently offer, consider adding it to your lineup. Or if word-of-mouth referrals drive your business, focus on building a referral program.
Step 3: Turn Your “One Thing” Into Actionable Steps
Once you’ve identified your focus, break it into smaller, manageable actions.
Example Focus: Improve customer retention.
Actionable Steps:
Launch a loyalty program.
Send personalized “thank you” emails to repeat customers.
Create a survey to gather feedback and improve your offerings.
Example Focus: Build brand awareness.
Actionable Steps:
Invest in targeted social media ads.
Create a blog series to position yourself as an expert.
Host a local event or webinar to connect with your audience.
Step 4: Commit and Revisit Regularly
The power of this exercise lies in its simplicity, but consistency is key. Commit to your “one thing” and check in monthly to track your progress.
Pro Tip: Write your focus on a sticky note and place it where you’ll see it daily—whether that’s your desk, planner, or phone screen.
Why This Works
Focusing on one impactful action doesn’t mean you ignore everything else. It means you prioritize what will make the biggest difference. By identifying your “one thing,” you align your efforts, reduce overwhelm, and set your business up for meaningful growth in 2025.
Final Thoughts: What’s Your One Thing?
As the new year approaches, take a moment to reflect on what matters most to your business. What’s the one action that could change everything?
If you’re not sure where to start—or you need help turning your focus into a strategy—let’s connect. Together, we can make 2025 your best year yet.
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